true blues

Why Raw Selvedge Denim?

Our jeans are made of unwashed raw selvedge denim. Selvedge denim is the one and only true vintage denim produced on traditional shuttle looms. And that’s why we call them TRUE BLUES. The fabric is so special because it cannot be produced in large quantities. Every yard is unique and a piece of wearable jeans history. When you roll up the hem you see the self-finished edge which is the hallmark of a vintage fabric. We love raw denim for a lot of reasons but one of the main reasons is the ability to fade  and getting an individual and authentic character over time. There is no alternative!

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